POLONETS & KLEYNOD "Preserved Heritage"
The POLONETS fashion brand and the Ukrainian watch brand KLEYNOD have united to proudly present the joint project “Luhansk Region — Preserved Heritage”, created as an artistic response to the enemy’s cruel attempts to impose the false notion of the “Russianness” of Ukraine’s eastern lands.
Our mission is to declare to the world the authentic Ukrainian culture of Luhansk, which for centuries has been — and will forever remain — an inseparable part of Ukraine. This identity has always faced the greatest threat of distortion or oblivion. Dedicated research into historical ornaments of the region became the foundation for two unique parts of the project, where each brand plays its role in perfect harmony.
The “Preserved Heritage” clothing collection by POLONETS emerged from deep research, blending contemporary trends and technologies with the refined artistic features of traditional attire from Luhansk. These garments are designed not to remain locked in archives, but to live, evolve, inspire Ukrainians in their everyday lives, and give traditions a new voice through the language of fashion and style
The limited KLEYNOD watch collection consists of two models — “ZORYA” and “RUZHA” — with dials adorned by reconstructed ornaments of Luhansk. Each timepiece is a symbol of resilience and unity of all Ukrainian regions. The series is limited to 300 units per model. Swiss precision combined with authentic Ukrainian design creates the perfect balance of quality and sophistication.
In today’s whirlwind, fashion has ceased to be merely a fleeting dictate of style. It has become a canvas upon which a nation embroiders its identity. This partnership was born of a great idea: to make history tangible, to weave the voice of heritage into objects that accompany us every day. For Luhansk is — and always will be — part of our identity. Its unbreakable voice resounds in every embroidered motif. We have no right to forget or lose what is ours.
Follow the link below to explore all available pieces from the POLONETS clothing collection and KLEYNOD watches — and choose your own symbol and style.
