Summer in Contemporary Ethno Style with POLONETS

Can a single embroidered shirt become the foundation for dozens of completely different looks? A new POLONETS brand photo project, created in collaboration with renowned fashion stylist Kyrylo Savchenko, proves that the contemporary vyshyvanka has long since moved beyond the traditional festive wardrobe.

The project set out to reinterpret designer vyshyvankas and demonstrate how naturally they can be integrated into a modern wardrobe. We showed how one embroidered shirt can take on a different character depending on the styling, accessories, and mood.

The looks feature designer shirts from the new POLONETS collection, crafted from premium natural fabrics — linen, hemp, and nettle. These materials are an ideal choice for summer: lightweight, breathable, comfortable even on hot days, and distinguished by their refined natural textures.

In the photo project, embroidered shirts are styled with jeans, feminine skirts, silk dresses, and even trend-led sequin trousers. These combinations can be easily adapted to a variety of occasions — city strolls, office meetings, leisure, romantic dates, or evening outings to a restaurant.

This is the essence of contemporary ethno style: tradition does not impose limitations but opens up new possibilities for self-expression. Ukrainian embroidery is no longer simply an element of festive attire; it becomes a versatile part of the modern woman’s wardrobe.

For POLONETS, it is important not only to create designer vyshyvankas but also to introduce new ways of wearing them. Each styling reveals a different character of the garment: understated and sophisticated, romantic and delicate, or bold and fashion-forward. A single piece can transform alongside its wearer while remaining relevant in any setting.

The new POLONETS photo project is an invitation to discover the Ukrainian vyshyvanka from a fresh perspective. After all, true designer fashion does not follow trends — it creates them, bringing together cultural heritage, impeccable quality, and contemporary aesthetics.